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The Education Of The Virgin Islands - 1639 Words

But the improvements made within the department never stopped there. In the high wings of discussing what there would be in the sense of higher education, many ideas came about. The greatest achievement in education in the Virgin Islands was the establishment of the College of the Virgin Islands, now called the University of the Virgin Islands, resulting in adding higher education to the territory (Modern Times). In recent outlooks from people in the community, they could say that the teachers are underpaid in the Virgin Islands. There are so many reasons for the underpayment of the teachers that are too numerous to mention. Teachers in the Virgin Islands Education Department are paid in the salary range of $32,000 to $66,000 a year (3-7). These salaries compared to the national average are not close to the usual pay rate for teachers. From previous learnings, teachers in the U.S. are usually paid over $65,000 a year on average. Principals and Assistant Principals in the V.I. Educati on Department are paid in the salary range of $70,000 to $95,000 a year (Staff). Department heads think that there was some sort of budget cut along the way in order to justify receiving such low salaries. The Department of Education tries its best daily to fight for the proper wages of its employees and counterparts that make a difference to the territory’s children each and every academic calendar year. Teachers must make major sacrifices to make ends meet on the meager salaries that theyShow MoreRelatedThe U.S. Virgin Islands is predominantly an English speaking island however the most popular1300 Words   |  6 PagesU.S. Virgin Islands is predominantly an English speaking island; however the most popular language spoken over the past 400 years has been a Virgin Islands Creole English, as well as Dutch Creole. The U.S. Virgin Islands became an English speaking country in 1917 when the island was formerly the Danish West Indies. Over the years Virgin Islanders have commun icated with each other with a dialect some Virgin Islanders call â€Å"broken English†, although some scholars call it Creole English. Virgin IslandersRead MoreWorld Environment Day1626 Words   |  7 Pagesa Low Carbon Economy†. In recent times, the need to promote more earth friendly practices in order to maintain the health of our planet has come to the forefront, as world nations struggle to reverse the present trend of climate change. In the Virgin Islands, World Environment Day also commemorates the beginning of Environment Month. Spearheaded by the Conservation amp; Fisheries Department activities will be carried out throughout this month to foster an appreciation of the natural environment withinRead More1. Who are the country’s main competitors and how is it positioned relative to these main1100 Words   |  5 Pagesthese main competitors? FDI inflows, by region and economy, 2012 (Latin American and the Caribbean) Country FDI in 2012 (Millions of dollars) 1. Brazil 65 271.85165 2. British Virgin Islands 64 895.73812 3. Chile 30 323.047 4. Colombia 15 822.93615 5. Argentina 12 551.11934 6. Peru 12 239.67185 7. Cayman Islands 4234.45103 8. Dominican Republic 3609.6 9. Venezuela 3216 Dominican Republic holds the 8th position in FDI inflows in the Latin America Caribbean sector, just above Venezuela, accordingRead MoreEnglish Is A Global Language1474 Words   |  6 Pages. English is currently spoken by between 1500 and 2000 million people , in hundred of countries . Of the reasons for the spread of English in the world association drawing, and they relate to scientific and technical Communion, association with education and employment , And to what extent the impact of the spread of English in the world , English is the main language of world publishing, science and technology, conferencing , and computer storage as well as the language of international air trafficRead MoreBecoming A Registered Nurse ( Rn ) Essay1355 Words   |  6 PagesLicensure Examination (NCLEX-RN) (Bureau of Labor Statistics, 2016). At the University of the Virgin Islands, the following courses must be completed before entering the BSN program: SCI 100, SSC 100, FDS 100, HSC 100, COM 1 19, BIO 151, 152 240, ENG 120 201, PSY 120 202 and MAT 140 235 (paradigm, 2016). One must also acquire 120 credits in all to be in the program-59 credits for general education and the remaining 61 for nursing credits (Paradigm,2016). A minimum of a 2.5 GPA, a minimumRead More Louis de Bernià ¨res Novel Captain Corellis Mandolin Essay1001 Words   |  5 Pages(including the narrative style) and classical allusions. The diction in this chapter is very difficult and contains a lot of medical terminology. This shows us that Dr. Iannis is a very educated man and that probably most of the people on the island respect him due to this superiority. From the phrases that he uses we find out that he likes to impress people, especially if they are his patients. For example in the first chapter instead of telling his patient that the cause of his earacheRead More Methods of Trafficking and Counters Essay1218 Words   |  5 Pagesgovernment’s response to counter the illegal transshipments. Although the War on Drugs appears to be a futile effort, there are many ways to tighten down on the drug traffickers and successfully put them out of business utilizing government tactics and education. nbsp;nbsp;nbsp;nbsp;nbsp;The main ways to ship illegal substances into the United States are by individual carry or by vehicle (land, sea, or air). The farmer or the manufacturers rarely ever attempt these methods, but instead utilize a thirdRead MoreMy Academic Goals And Research Interests831 Words   |  4 Pagesexplore the biological aspects of neuroscience. In addition to my research experience, I have also gained experience through various internships and volunteer activities. My most recent internship was in the division of mental health at the U.S. Virgin Islands Department of Health. In the eight weeks that I interned there, I worked closely with a mental health and substance abuse counselor and also shadowed the psychiatrist, Dr. Leighmin Lu. Within two weeks, I was able to conduct patient intakes andRead MoreHistory of Caribbean Education1413 Words   |  6 Pagesthe term applied to the English- speaking islands in the Carribbean and the mainland nations of Belize (formerly British Honduras) and Guyana (formerly British Guiana) that once constituted the Caribbean portion of the British Empire. This volume examines only the islands of the Commonwealth Caribbean, which are Jamaica, Trinidad and Tobago, the Windward Islands (Dominica, St. Lucia, St. Vincent and the Grenadines, and Grenada), Barbados, the Leeward Islands (Antigua and Barbuda, St. Christopher [hereafterRead MoreEssay Elements of the Masque in The Tempest1005 Words   |  5 Pagesgoddesses and, ideally, machinery for Juno to descend as deus ex machina with. It also involves great amounts of song and dance. The entire play makes extensive use of music, with Ariels songs and Prosperos charms as well as the sweet airs of the island itself. Being non-human, Caliban, Ariel and the spirits require elaborate costume to make them appear so, and the court party members are decked in their finest court apparel, having just been at Claribels wedding, so that Miranda is taken aback

Interpersonal Communication Com 200 Free Essays

Communication in Interpersonal Relationships Benjamin M. Phelps COM 200 Mrs. Joyce Walther October 4, 2010 Communication in Interpersonal Relationships Today many people still lack the ability to communicate effectively with in interpersonal relationships. We will write a custom essay sample on Interpersonal Communication Com 200 or any similar topic only for you Order Now It is through cooperation and collaboration that effective communication occurs. By analyzing and studying the communication process we can improve our ability to communicate effectively between one another. To have a successful interpersonal relationship one must first interact with others, which is called interpersonal communication (Hybels amp; Weaver, 2007). Recognizing emotions in other is a very important first step to building a relationship. If you can’t feel what someone else is feeling then you can’t connect with them on a personal level and that can hinder your relationship process. Interpersonal communication is important because of the functions it achieves. Whenever we engage in communication with another person, we seek to gain information about them. We also give off information through a wide variety of verbal and non-verbal cues. Verbal communication has huge effects on many aspects of life, including interpersonal relationships. Speaking and telling our needs and wants verbally or non-verbally is a necessity for daily life. Verbal communication is organized by language; non-verbal communication is not. Most of us spend about 75 percent of our waking hours communicating our knowledge, thoughts, and ideas to others (Allis, 2002). However, most of us fail to realize that a great deal of our communication is of a non-verbal form as opposed to the oral and written forms. Non-verbal communication includes facial expressions, eye contact, tone of voice, body posture and motions, and positioning within groups. It may also include the way we wear our clothes or the silence we keep. In person-to-person communications our messages are sent on two levels simultaneously. If the nonverbal cues and the spoken message are incongruous, the flow of communication is hindered. Right or wrong, the receiver of the communication tends to base the intentions of the sender on the non- verbal cues one receives. Before a person makes an attempt to form an interpersonal relationship they must decide what attracts them to that person. There are many factors that make up attraction to others. Physical attraction, perceived gain, similarities, differences, and proximity are some of them (Hybels, 2007). Most people are first attracted to others because of the way they look. Some people might have distinct characteristics that one might be attracted to such as; blues eyes, short hair, or even a small space between their teeth. If a person is not attracted to your appearance they are not likely to come up and carry on a conversation with you. For example, if an individual, who dislikes tattoos, is taking a class and has to choose a partner for a project, but there are only two people left and one of them has tattoos he or she will mostly likely choose the individual without tattoos ,even    if the person with tattoos is a very intelligent individual. There are many cases where we are attracted to someone because of the perceived gain associated them for example, one might become friends with an employee at a restaurant in hope of having discounted meal when they eat there. The similarities and differences are a major factor in determining if the relationship will be right for you. Often we find ourselves attracted to people that share the same beliefs, values, and religion. Most people are also attracted to people who enjoy the same activities as they do. Contrary to the similarities people may also be attracted to the differences. For example, person who doesn’t like making decisions might be attracted to a strong decision maker. Because these characteristics complement each other, they might help strengthen the relationship (Hybels, 2007). Proximity is a valuable factor also when it comes to evaluating the pros and cons of a relationship. Proximity is the close contact that occurs when people share an experience such as at work, school, or play (Hybels, 2007). If a person does not want to have a long distance romantic relationship and their partner moves away to attend college in another state, then it is most likely that the relationship will not last. Moving on to the next steps of forming an interpersonal relationship would be our motives for communicating. We are motivated to form relationships for many different reasons such as, pleasure, affection, inclusion, escape, relaxation, control and health (Hybels, 2007). If an individual is motivated by pleasure he or she might just want someone to go to the movies or discuss politics with. Maybe we might be motivated by affection; many people are looking for someone to give them attention; a â€Å"pat on the back† or a little kiss every now and then. Many marriages end in divorce because of the lack of affection from their partner, but if they could have communicated effectively to each other that they needed more affection the relationship might not have ended. No matter what might motivate us, once we have started developing a relationship we have to decide how much of our selves we want to disclose to the relationship and at what point in the relationship. Self- disclosure is a process in which one person tells another person something he or she would not reveal to just anyone (Hybels, 2007). Self-disclosure is not simply providing information to another person. Instead, scholars define self-disclosure as sharing information with others that they would not normally know or discover (Borchers, 1999). Self-disclosure involves risk and vulnerability on the part of the person sharing the information. Self-disclosure performs many functions. It is also a way of gaining information about another person. We want to be able to predict the thoughts and actions of people we know. Self-disclosure is one way to learn about how another person thinks and feels. Once one person engages in self-disclosure, it is implied that the other person will also disclose personal information. Mutual disclosure deepens trust in the relationships and helps both people understand each other more. You also feel better about yourself and your relationship when the other person accepts what you tell them. While self disclosure can strengthen a relationship it can also damage it. A relationship can be damaged if the person you are pouring your soul out to do not like what they are hearing or if self-disclosure comes too early in a relationship it can be damaged. Thus, while self-disclosure is useful, it can also be damaging to a relationship. There are five different stages that we progress through while developing and strengthening our relationships, these are the â€Å"coming together† stages. No matter what type of relationship it is; romantic, platonic, or same gender relationship each kind still goes through each stages. The first stage is the initiating stage. The initiating stage is characterized by nervousness, caution, a bit of hesitation, and risk of being rejected (Hybels, 2007). Although one might proceed with caution, this stage can be very joyful experience and the outcomes can be great. Most people leave this stage with a new friend. The next stage is the experimenting stage. In this stage people make an effort to seek out common interest and experiences (Hybels, 2007). One might express a love for children and hopes of being a parent one day. This would be an important topic to discuss for a romantic relationship; each person needs to be aware of what the future might hold for them if they continue with the relationship. When experimenting with each other by discussing important topics and seeing the reactions of other, one can make a valid decision based on their knowledge of the other person to continue the relationship to the next stage. The intensifying stage is the third stage that we go through. Self-disclosure becomes more common in the intensifying stage. The relationship becomes less formal and statements are made about the level of commitment each has to the relationship. In this stage individuals might have nick names for one another or â€Å"inside jokes†. A statement about attending a vacation next summer in France is an example of the commitment one might have for the relationship. But while self-disclosure becomes more common and makes the relationship stronger it can also make the participants vulnerable to each other. The integrating stage is the fourth stage. This is the point where personalities are beginning to merge; people are expecting to see them together (Hybels, 2007). The individuals become a pair. They begin to do things together and, importantly, others come to see them as a pair. A shared relational identity also starts to form in this stage. By the end of this stage individuals should know how to communicate and responds with ease and understanding of the other person’s feelings. The final stage of coming together is the bonding stage. At this point, the participants make some sort of commitment that announces their relationship to those around them (Hybels, 2007). Two girls friends might say they are now â€Å"best friends† to announce their comment to their relationship or a couple might announce they are getting married or buying a house together. This stage involves a lot of commitment and dedication to the relationship and to each other. In all of the stages discussed we all have decision to make. We can either progress forward to the next stage, stay in the same stage we are in, move back a stage or exit the relationship all together. No matter what we as individuals choose to do we need to know how to communicate effectively to that next stage and we need to know how to handle conflict or resolve conflict in our relationships. We can do this by conflict resolution, which is negotiating to find a solution to the conflict (Hybels, 2007). Depending on how a conflict is resolved it can produce a positive or negative result. For example if two sisters are fight over a dress to wear on the weekend, they have two choices: one wear the dress and the other one does not, which leaves one sister unhappy (negative outcome) or neither of them wear it, so both are satisfied and neither of them are jealous of the other (positive outcome). It also helps to take a positive approach to conflict resolution, where discussion is considerate and non-confrontational, and the heart of the matter is on issues rather than on individuals. If this is done, then, as long as people listen carefully and explore facts, issues and possible solutions properly, conflict can often be resolved effectively. In short, interpersonal communication is just like any other works of life, it must be practiced and utilized regularly in order to be successful. We must continually analyze and study it in order to improve our ability to communicate effectively in relationships.   That will lead to better relationships which lead to a better life, both personally and professionally. References Allis, R. (2002). Non-verbal Communication. Zeromillion. com. Retrieved September 25, 2010, from http://www. zeromillion. com/business/management/non-verbal- communication. html Borchers, T. (1999). Interpersonal Communication. Allyn amp; Bacon. Retrieved September 22, 2010, from http://www. abacon. com/commstudies/interpersonal/interpersonal. html Hybels, S. , amp; Weaver, R. (2007). Communicating Effectively. New York: McGraw-Hill How to cite Interpersonal Communication Com 200, Papers

Pop art music free essay sample

Such include generally short-to-medium length songs, written in a basic format (often the verse-chorus structure), as ell as the common employment of repeated choruses, melodic tunes, and catchy hooks. Sic which is popular (and can include any style). So-called pure pop music, such as power pop, features all these elements, using electric guitars, drums and bass for instrumentation; in the case of such music, the main goal is usually that Of being pleasurable to listen to, rather than having much artistic depth.Pop music is generally thought of as a genre which is commercially recorded and desires to have a mass audience appealed Hatch and Stephen Milliard define pop music as a body of music which is extinguishable from popular, jazz, and folk music. According to Pete Seeker, pop music is professional music which draws upon both folk music and fine arts music. Although pop music is often seen as oriented towards the singles charts it is not the sum of all chart music, which has always contained songs from a variety of sources, including classical, jazz, rock, and novelty songs, while pop music as a genre is usually seen as existing and developing separately. We will write a custom essay sample on Pop art music or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Thus pop music may be used to describe a distinct genre, aimed at a youth market, Often characterized as a softer alternative to rock and roll.

How to Make Pure Sand (Silicon Dioxide) in a Lab

How to Make Pure Sand (Silicon Dioxide) in a Lab Sand that you find on a beach consists of several minerals and organic matter. If you could separate out the impurities, you would have pure sand, which is silica or silicon dioxide. Here is how to prepare pure sand yourself in the lab. It is an easy project that only requires a few chemicals. Ingredients for Sand sodium silicate (make sodium silicate yourself)sodium bisulfatewater Make Pure Sand Mix together 5 ml sodium silicate solution and 5 ml water.In a separate container, use a glass stirrer to mix 3.5 grams sodium bisulfate into 10 mL of water. Keep stirring until the sodium bisulfate dissolves.Mix the two solutions together. The resulting gel that forms at the bottom of the liquid is orthosilicic acid.Place the orthosilicic acid into a heat-safe glass or porcelain dish and heat it over a burner flame for about 5 minutes. The orthosilicic acid dries to form silicon dioxide, SiO2, which is your pure sand. Sand is non-toxic, but it presents an inhalation hazard since the small particles could become trapped in your lungs if inhaled. Therefore, enjoy your sand, but dont play with it like you might with natural sand.

20 Extremely Easy Ways to Building Confidence at Work

20 Extremely Easy Ways to Building Confidence at Work Successful people tend to have at least one thing in common: confidence. If confidence isn’t already your strong point, it can be tough to figure out how to get some and apply it to your own life. Where do people find this mysterious elixir that lets people crush it, and let others know they’re crushing it? Unfortunately for us, there’s no magic involved in building confidence at work. But there is some good news: there are plenty of simple things you can do to boost your own confidence, and boost your career in the process.According to The Muse, building  confidence at work has three basic components:Comfort level in what you’re doing and what your goals are.Your understanding of what your strengths and talents already are, as well as your limitations.Your ability to trust your instincts (or ignore them), depending on the situation.Broken down this way, this gives you a very basic attack plan for boosting your own confidence in your work, and setting yo urself up for future success. Confidence is a unique skill in that there’s an art to it, sure, but also plenty of manageable, concrete things you can do to try to build your confidence. [via Happify]Let’s look at some of the things you can do to raise that confidence factor.1. Know your comfort zone.Are you comfortable with your daily tasks at work? Do you feel secure at your company, with the parameters of your work? Once you’ve sat down to figure out how you fit into the bigger picture at work, and how everything works, you can let go a little and feel more relaxed about your role.2. Make a list of things that would make you feel more comfortable at work.Maybe it’s working with your boss to adjust your workload, or taking on new responsibilities that are more in line with your long term goals. Maybe it’s connecting more with coworkers so that you work better with them on projects. Or maybe it’s as simple as promising to take a lunch break every day, or clean off your desk before you leave in the evening so that things don’t feel chaotic when you come back in the morning. Whatever is on the list, it should include tasks that will make you feel happier and more in tune with your job.3. Communicate more openly.If you have concerns, vent them! If these are issues you feel comfortable discussing with your manager, great. If not, it’s totally fine to have a trusted confidante (at or outside of work) with whom you can talk about anxieties and frustrations. Don’t keep things bottled up, because then they fester and become longer-held resentments. Similarly, if you have issues with a coworker, don’t just sit on them. Discuss them in a rational, professional way before miscommunications pile on miscommunications, and everyone’s ticked off. Being open about things (and getting in the habit of doing it) can make you feel like you have more control over a situation, as well as what the next step s are.4. Get outside feedback and help prioritizing.Confident people know they can handle what’s on their plate. That’s not because they can magically handle everything, but because they know what’s important and what they can do. If you feel overwhelmed, work with your boss to figure out how to restructure your tasks and make sure your head is in the game for the most important ones.5. Learn new skills.One of the best ways to feel more confident is to go out and get more skills. Feel a little insecure about your tech know-how? Find online tutorials. Scared of presenting? Take an improv class. Anxiety and self-doubt often stem from being unsure about how to tackle new things. If you dive right in and discover that you have the skills to take on new things, it’ll start to bolster your general confidence.6. Expand your network.Nobody is an island, right? Make sure you’re adding to your network all the time. It’s like having a virtual posse beh ind you, and can make you feel less like you’re out there on the high wire all alone. Feeling supported is key to confidence. You can build your network by trying to find open social events in your field, or by using social media.7. Engage experts in your field.This is kind of like building your network, but adds the step of trying to start dialogues with people in your field who Know Their Stuff. With social media, it’s easier than ever to follow someone’s posts, then offer comments and ask questions accordingly. It may not be the most personal connection, but it gets you in the habit of dialoguing about your own experience while learning from others’.8. Accept self-doubt.Even the most confident people have self-doubts. The key is in not letting those define your decisions, or just ignoring them completely. Self-doubt is kind of a mental check on our instincts. When you feel them, think about whether the concern is valid or not, and what you can do to fe el comfortable enough to push past those doubts.9. Sit up straight.This is a very physical thing you can do to start feeling more powerful and confident right away. Flash back to all those times your parent or a teacher told you to stop slouching. They weren’t doing it to be annoying- there are studies that show that good posture correlates strongly to confident thinking.10. Get physical.If you’ve got your head down working on something, it can start to feel like you’re in a bubble, with your own perspective swirling around and around. Taking a break to get up and walk around, do yoga for half an hour, etc. gives your brain some space, allowing you to come back and feel confident that you know what you need to do next.11. Drop a few off-color words.Of course, this one really depends on your audience- a meeting with colleagues and higher-ups is not the time to debut your new Swear Like a Pirate policy. But using strong words makes us feel strong and confident.12. Try some power posing.Body language is everything, according to social psychologist Amy Cuddy. Throwing a few power poses into your repertoire at work can make you feel more self-assured. You can channel your inner superhero while you stand with hands on hips, lean forward with hands flat on a desk or table, or sit back with your hands behind your head. These poses get you into an ownership mindset where you feel strong and self-assured.13. Use some daily affirmations.Okay, so gazing into the mirror and whispering sweet nothings to yourself sounds a little weird. I get it. But having a quick set of positive things that you say to yourself can help you feel more confident as you get ready to go about your day. Make statements like, â€Å"I WILL achieve _____ today,† or â€Å"I am so ready for this† as you’re getting ready for work.14. Envision success.Vision boards may not be everyone’s cup of tea- the arts and crafts part is optional. But having a clear image in your head of what your success looks like (on a project, in a year on the job, or whatever parameters you want to use) can make you feel more self-assured on your path to get there.15. Work on your physical appearance and confidence.You know the old clichà © â€Å"dress for success†? Well, it’s a pretty true clichà ©. Wear clothes that make you feel put-together and ready for the world. (Work appropriate ones, of course.) If that means getting up ten minutes earlier so that you have time to pick an outfit that makes you feel strong and attractive, do it! Personally, I’m guilty of defaulting to â€Å"what’s clean and readily available as I scramble to get ready?† and I always feel more ready to take on the world if I spend a little more time and wear what I want, rather than what’s easy.16. Be selective about who you spend time with.Your time is valuable, so you shouldn’t spend it with people who make you feel bad, or who ar e (quite frankly) a waste of time.17. Stop putting everyone and everything else first.Your career is the most important one (and mine is for me, and Aunt Sally’s is for her.) Whenever you make decisions, it’s fine to evaluate your needs and priorities above others.18. Live in the present.It’s so easy to get caught up in what happened back then, or what’s likely to happen in the future. Focusing on other times let’s self-doubt creep in about what you’re doing now. Try to stay focused on what’s directly in front of you.19. Speak your mind.This doesn’t mean brutal honesty all the time (as fun as it would be to remove all filters sometimes), but rather speaking up when you have something to contribute. Whether it’s in a meeting or a social occasion, don’t wait for the perfect moment to speak up- that moment may never come. Make your voice heard, even if you’re expressing an unpopular or dissenting opinion.20. F orgive yourself.The most important one is this: forgive yourself for mistakes, and move on. Getting caught up in a cycle where you blame yourself, and let that cause anxiety about how to act in the future is not a healthy place to be. Confident people know that stuff happens, and you learn from it and move on to the next thing. If it’s your fault, acknowledge that you’ll learn from it and do better next time, and let it go.All of these are things that you can start phasing in to your daily routines. There’s no need to overhaul your way of seeing the world- just adding in some practices that will help you get a stronger sense of yourself and your goals. That’s really the heart of confidence- knowing where you want to go, and the strengths you have in trying to get there.

The Most Favoured Colour Used in Food Packaging Design Essay

The Most Favoured Colour Used in Food Packaging Design - Essay Example After a literature review, primary data was collected through surveys. Data was collected on how humans associate colors with emotions and then certain packaged products were displayed to catch their immediate responses. The study revealed that while most associated red with a positive emotion when it came to buying the actual product, the product attributes bear significance on the packaging. This was also found in the case of Heinz ketchup and McDonalds – their sales were not adversely impacted when they changed their color from red to green. Culture and global trends also influence the purchase decision. For instance, since the trend today is for a greener environment, Coke, while still maintaining its red logo, has changed its packaging to a more eco-friendly material. The study concludes that red is not the most favored color in food packaging. However, the study has its own limitations which have been highlighted and areas for further studies have been recommended. Most products require good packaging. Packaging not only can protect the product from damage but can also promote sales. Sales occur through visual perception and this is where the color of the packaging plays an important role in consumer expectations. The color associations and conceptions exist in the memory and affect how people make choices. This is particularly relevant in the context of the supermarkets where consumers are constrained for time. However, market research indicates that 90% of consumer purchases are the result of a deliberate search and only 10% of purchases are made on impulse. And of those planned purchases, 60% of the decision to buy involves color (Rodemann 1999, p170).